5 charts that explain
millennial voters
Daily Signal – Melissa Quinn
– 9/1/2014
The
importance to communicators:
The Cold War ended long ago,
and according to one survey, it’s time for politicians to leave Cold War-era
terms such as “big government,” “socialism” and “capitalism” behind. The
reason: Such words mean little to the millennial generation, who came of age
during the Great Recession.
Polling firms, marketers and
politicians continue to have put millennials under the microscope to determine
their political leanings and what drives them to the polls.
A recent survey by
Reason-Rupe found that many millennials don’t understand the words “big
government,” “socialism” and “capitalism” — language that emerged after World
War II and during the Cold War. Generation Y, Ekins says, simply doesn’t
extract much meaning from such terms.
1. Millennials say
“capitalism” is a better economic system than “socialism” by only a small
margin. However, when asked if they believe a free market economy is better
than a government-managed one, the margin widens substantially.
2. Millennials don’t quite
know what “socialism” means.
3. Millennials say they
prefer a “larger government” that provides more services. They don’t tend to
think of “big government” leading to higher taxes and heavier regulation. Once
the possibility of higher taxes to support a larger government is mentioned,
though, millennials’ support shifts.
4. Under the Affordable Care
Act, or Obamacare, the cost of health insurance increases for young people to
subsidize the cost of health insurance for the elderly and less affluent.
Millennials covered under their parents’ plans — they can remain so until 26
under Obamacare — support others helping pay to insure the uninsured. However,
those paying for their own plans disagree.
5. Millennials are fiscal
centrists and social liberals, Ekins says. On fiscal issues, millennials see
themselves as closer to Republicans such as New Jersey Gov. Chris Christie than
to President Obama, and are centrists. However, millennials rate themselves
closer to liberal Democrats such as Obama on social issues.
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