HISPANIC AMERICANS ARE NOT A SIDE ISSUE

How the GOP can win the Latino Vote – Hispanic perspective
http://www.lifenews.com/2012/11/16/how-the-gop-can-win-the-latino-vote-a-hispanic-perspective/
LifeNews.com – Raimundo Rojas – 11/16/2012

This is a long article with an interesting perspective

Eighteen months before the election an interesting thing happened over at the Nielsen Company. In the Spring of 2011 and for the first time since the 1920s when Arthur Nielsen created a system by which radio and television stations could gauge audience size and composition, a Spanish-language television show bested all other broadcast networks.

Couple that with the US Census Bureau factoid that in the United States a Latino turns 18 years old every 30 seconds, and what Nielsen recorded isn’t so much interesting as it is monumental. Advertisers, publishers, movie studios, record companies – all marketing in general increased an already frenetic pace to better reach Latinos in the US. Political parties seem to have taken notice as well, but the results of November 6th election may indicate that one of them paid better attention than the other.

The simple truth is that in the course of his two successful presidential bids, George W Bush made Latinos feel as if we were a part of his natural constituency and not a special side project. He also had the wherewithal to hire Lionel Sosa. In 2005 Mr. Sosa was named one of the 25 most influential Hispanics in America by Time Magazine and is a recognized expert in Latino consumer and voter behavior.

Sosa has also been Hispanic Media Consultant in seven Republican presidential campaigns beginning in 1980 – and his absence from the Romney campaign was duly noted. In a recent interview Mr. Sosa noted that Bush had a much more moderate stance on immigration [than Romney], leaving room for Latinos to then consider his policy positions on other issues. And he’s right.

The campaigns of George Bush and Mitt Romney had very similar views on many social and economic issues, and foreign policy – from abortion to same-sex marriage, job creation and taxes, and the war on terror. The big difference is and was immigration, and a GOP immigration policy that in 2012 was broadcast to a much larger and broader audience in the Latino community. Every issue covered during this campaign was painted with an immigration brush stroke. Univision, Telemundo, daily papers, radio shows, and Spanish language blogs ALL spoke in terms of immigration down to the most minute of details. Like Pete WIlson.

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